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Fractional Marketing
That Doesn't Stop at Strategy

We bring the brains and the bandwidth to move your marketing forward.

WHO WE ARE

WHO
WE ARE

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Founded by Odile Harbaugh, a seasoned marketing strategist with deep experience across Fortune 20 companies and scrappy start-ups, Obligado Group brings both strategic insight and executional horsepower to every project. We don’t just deliver a plan and walk away — we help you bring it to life. Whether you're a small business in need of a fractional marketing leader or a larger team needing bandwidth for high-impact projects, we offer the expertise and hands-on support to move your marketing forward.

OUR
SERVICES

OUR SERVICES

Fractional Marketing Leader

Need help leveling up your marketing but not sure where to start? We create tailored marketing plans — from SEO to social media — aligned with your business goals and your budget. But we don’t stop at strategy. Starting at just 5 hours a week, we roll up our sleeves and help you execute, using a mix of in-house expertise and trusted freelance talent to get the most impact from every dollar.

Plug-In Project Manager

When you need senior-level marketing support without committing to a full-time hire, Obligado Group plugs seamlessly into your existing team. From product launches to editorial calendars, we bring structure, momentum, and marketing know-how to help you drive projects forward — and deliver results from start to finish.

OUR WORK

EXPERTISE

01.

BRANDING & POSITIONING

02.

MARKETING

STRATEGY

03.

CONTENT

PLANNING

04.

DIGITAL &

05.

PROJECT MANAGMENT

OUR
WORK

We design impactful print materials, from brochures to ads, that captivate your audience and convey your message with clarity and creativity.

WEB DESIGN

We craft unique brand identities and strategic positioning that capture the essence of your business, fostering strong connections with your customers.

PAID & ORGANIC SOCIAL

We develop and execute both paid and organic social strategies that boost brand visibility, engage your audience, and drive measurable results across platforms.

TRADE SHOW & DISPLAY

Our trade show displays are designed to make a bold impact, attracting attention and creating memorable brand experiences that drive leads and engagement.

BRANDING & POSITIONING

We craft unique brand identities and strategic positioning that capture the essence of your business, fostering strong connections with your customers.

PACKAGING

Our packaging solutions combine creative design with strategic functionality, ensuring your products stand out on the shelves and resonate with your target audience.

NUESTRO TRABAJO

OUR CLIENTS

OUR
CLIENTS

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WHAT OUR

CLIENTS ARE SAYING

"Odile Harbaugh and the Obligado Group have transformed Brilliant Group's marketing. Their communication strategy and content calendar brought clarity to our messaging, and the website redesign, including the new product finder truly represents our brand.”

Darren Bianchi, CEO Brilliant Group